In this article, we are going to go over five ways to use digital marketing to get more customers for your business.
1. Search Engine Optimization
One of the first things you are going to do is called SEO, or search engine optimization.
SEO is a must for all websites these days because it’s how you get your site ranked in Google. There are a lot of different ways to do SEO. You have on-page, off-page, backlinking, meta-data, schema, and sitemaps to name just a few.
It will depend on the type of website as to which SEO strategy you focus on the most. Basic SEO is essential if you want to get found in Google and improve your rankings over time. If you want your business to succeed, then you need it to be found on Google, and SEO is how you do that.
SEO has varying levels of complexity. Some of it can be relatively basic and baseline, but it can also get pretty advanced and technical.
2. Pay Per Click Marketing
Another type of digital marketing that is great for generating customers is called Pay Per Click Marketing, or PPC.
You see this on the web all the time through Google Ads, YouTube Ads, and Facebook Ads. There are ads everywhere, no matter where you go on the internet.
The concept of PPC is pretty straight forward. When someone clicks on your ad, you pay a dollar, or whatever the value that ad happens to be. Not all businesses will need PPC.
But, if your competitor is advertising and you are not, then you’re behind.
Unfortunately, that’s how you need to play the game. If your competitors start using PPC, then you’re going to need to compete at some level – whether that be a Google Ads campaign, Facebook campaign, or some other type of PPC advertising.
PPC is great for lead generation. When those ads show up at the top of the page, they lead directly to your site, or they can lead to a specific product. PPC advertising is also excellent for increasing your brand recognition.
3. Content Marketing
Content marketing is a huge subject, but at its core it involves putting content on your website. Your web content can take many forms; it can be a vlog, a blog post, white papers, newscasts, webinars, knowledge bases, newsletters or anything relevant to your business that people want to consume.
Content marketing helps with SEO because the more content you have the more Google will love your website and give you rankings.
Content also gives you authority.
If you’re providing excellent value through your content, then you will gain trust with your customers and develop new leads through your website.
4. Email Marketing
We all get emails in our inboxes. Most email marketing takes the form of a newsletter. In the newsletter, you can offer special deals on products, opt-ins, events, and whatever else you can think of.
If you have an e-commerce store, it’s really important that you use email marketing. You need to start building your email list. It’s an important marketing tool.
Every two weeks, you can send out news on new products, sales, events, and keep those people who have visited your store engaged and coming back. Email marketing is incredibly useful for gaining leads, but it also helps build awareness about your brand.
Reputation management is basically getting online reviews for your business. You see it online all the time. There are reviews on Google, Facebook, Trip Advisor; they are everywhere.
Some businesses don’t need to worry about having reviews. On the other hand, there are businesses which rely solely on reviews. For these organizations (think tour companies and realtors), reviews can generate a lot more business than the website.
Reviews are an excellent way to attract leads because they generate a lot of credibilities.
There are ways to help people find you, and review you, and generate even more reviews.
Reviews can help with SEO because everything on the web is connected in some way, but they can also generate a heck of a lot of leads and people buying your services.
Bonus Tip – Social Media Marketing
One last bonus tip I will mention is social media marketing or SMM. If you have a Facebook page, or a YouTube page, you’re using social media marketing. It’s important because the profiles are helping you build a following, and brand recognition. Think of your social media followers as your tribe.
SMM can generate some leads, but there are better ways to do that. SMM is more of an online social gathering for your business. If you do have social media profiles, be sure to post on them regularly to keep up engagement levels.
That’s a Wrap
So, there you have it; five, no, six ways you can generate leads for your business. If you want to learn more about how we can help with your digital marketing feel free to contact us at 907-202-9044.