A QUICK INTRO TO “SEO”
We build your search rankings by helping you build your business.
What is “SEO”?
Search engine optimization is the process of increasing the amount of traffic to your website and improving your rankings within the search engines.
It is a form of marketing that requires technical and creative skills that grow the visibility of your website in the search results.
Having a website doesn’t mean you have SEO. Optimizing your website for the search engines is different than designing a website. You need a trained specialist to succeed.
How is it done?
SEO is done in a variety of ways.
First, we ensure your site is getting indexed in Google by installing a sitemap, connecting you to Google Analytics and adding you to Google Search Console.
Then we get to work on optimizing each page of your site to better represent the targeted search terms you want to get found for (AKA keywords). It is also important to increase the number of outside sites that link to your website (backlinking), and add meta-data to your site to ensure better indexing in the search engines.
Do you need SEO?
A good SEO strategy will increase the visibility of your website in the search results. This results in increased visits to your website.
There are many ways to use SEO to get new customers. You can use content marketing, Google Adwords, social media marketing, on-page seo, YouTube ads, backlinking, Facebook Ads, guest posts, etc. Each method has its own purpose. It is important to use the right tools for the right reasons.
If your business has competitors, then a good SEO strategy is a must. Out-ranking your competition doesn’t happen by accident. It takes research, analysis and the application of proper SEO.
More About Local Campaigns
More About SEO Campaigns
If we had a motto for SEO it would be: Research – Implement – Review – Repeat.