TRADITIONAL – RADIO | TV | NEWSPAPERS
Traditional marketing is basically just “on” or “off”. You either have a radio ad about your sale or you don’t. When it is on, you (hopefully) get more customers, and when it is off, customer traffic may decrease.
So awareness about your brand and services is dependant on whether you have an ad playing or not. This is great for sales and events but can get expensive if you are just trying to increase brand awareness.
DIGITAL – WEBSITE | GOOGLE ADS | FACEBOOK ADS | SOCIAL MEDIA
Digital marketing can also be good for flash sales and instant awareness, but its effect last longer. As you build out your ad campaigns, website, social media pages, and local listing, you generate brand awareness, increase your followers and improve your search page rankings.
Now you have an online presence that does not get turned off when you stop the ads.
The other benefit to digital marketing is you can target the exact audience that wants to see your ads, engage with potential customers, analyze the effectiveness of your campaign and make real-time adjustments at the click of a mouse.