First things first – yes, we do realize the irony of reading an article on how to pick a web designer… on a Alaska web design website. You’re not wrong. But hey, if anyone knows the questions you should be asking, it’s a web designer.
Choosing a website designer isn’t just about picking someone who knows code or has fancy tools. It’s about finding a creative partner who understands your business, listens to your goals, and – ideally – doesn’t vanish once your homepage goes live.
Here’s a no-nonsense (but slightly fun) guide to help you choose the right designer for your new website.
TL;DR – Quick Checklist: What to Ask Your Website Designer
- Can I see your portfolio?
- What’s included in your services?
- Do you offer support after launch?
- What do your reviews say?
- What’s your experience in my industry?
- Can we talk and see if we’re a fit?
- What’s your pricing structure?
- Can we work within my budget?
- What platform will you build on?
- What happens after launch?
1. Do They Have a Portfolio That Makes You Go “Yep, That’s What I Want”?
A web design portfolio is like their dating profile – but for websites.
Spend some time exploring their past work. Ask yourself:
- Does their style fit your brand vibe?
- Are the sites clean, modern, and easy to navigate?
- Do the websites look unique, or do they all feel like they were stamped out of the same template?
Great web design is a combo of looks and brains — style plus strategy. In fact, 94% of first impressions of a website are related to its design, underscoring the importance of balancing visuals with functionality.
2. What Services Are Actually Included?
Some designers are “just the build-it” type. Others offer more of a “done-for-you digital partner” experience. It’s good to know what services are included. Here’s what to check for:
- Hosting: Do they provide hosting, or do you need to figure that out yourself?
- Maintenance & Updates: Will they handle ongoing software updates and backups?
- Domain Name Help: Do they include domain registration or expect you to bring your own?
- Growth Services: Can they help with SEO, marketing, lead gen, or content later down the line?
Even if you’re starting small, it’s smart to know if they can grow with you.
3. How Do They Handle Support (a.k.a. Will They Ghost You Later)?
Websites, like toddlers and espresso machines, need regular attention. Neglecting updates can cost you: 88% of consumers are less likely to return after a poor site experience.
Ask what kind of support they offer after your site goes live:
- Can you call or email them when something breaks?
- Do they offer support plans?
- Is there a real human who will respond when your site decides to take a day off?
Ongoing support = peace of mind.
4. What Do Other Humans Say About Them?
Sure, the testimonials on their website are lovely. But the real dirt? That’s over on Google and Facebook.
Check out unfiltered reviews and look for:
- Responsiveness
- Communication skills
- Overall happiness (or horror stories)
95% of consumers read online reviews before making a purchase, making them a powerful signal of trust.
And don’t worry if there are one or two grumpy reviews – it’s the internet. Just look for patterns.
5. What’s Their Experience – And Does It Match What You Need?
You don’t want someone “learning as they go” on your project. Ask:
- How long have you been designing websites?
- What kind of businesses have you worked with?
- Do you have experience with [insert your industry here]?
You want a designer who knows the ropes – and doesn’t tie your site up in knots.
6. Can You Talk to Them Without Wanting to Scream?
Okay, maybe that’s dramatic – but communication really matters.
Hop on a quick call. See how it feels:
- Do they ask thoughtful questions about your goals?
- Do they listen more than they talk?
- Do you feel comfortable asking “dumb” questions?
- Are they excited about your project?
If you feel heard and respected, you’re off to a good start.
7. What Will It Cost (and Can They Explain the Price Without Speaking Alien)?
Websites range in price like cars – do you want a basic commuter or a fully-loaded off-roader with built-in espresso?
Ask for a detailed estimate. A good designer will explain:
- What’s included
- What could change the cost
- What features are “must-haves” vs. “nice-to-haves”
You should never feel surprised when the invoice arrives.
8. Are You Willing to Share Your Budget?
Yes, it’s a little awkward – but budget transparency helps both sides.
Tell the designer what you’re working with. Then ask:
“Given my budget, what can we realistically achieve?”
A trustworthy designer will work with you to find the best balance of functionality and affordability.
9. What Tools or Platforms Do They Use?
Ask about what’s under the hood:
- Will they build on WordPress, Squarespace, Shopify, custom code?
- Can you easily make edits later (without learning HTML at 2am)?
- Is the site mobile-friendly? (It better be.)
You’re not expected to be a tech wizard – but knowing what they use helps avoid surprises.
10. What Happens After the Site Goes Live?
Your new site launches… now what?
Ask:
- Will I get training on how to use the site?
- Who do I contact if I want to make changes later?
- What does ongoing maintenance cost?
The real partnership begins after the site is live.
Final Thoughts: Your Website Is an Investment, Not Just a Checkbox
Your website is your digital storefront, your first impression, and your best salesperson – all rolled into one. Research shows that 75% of users judge a company’s credibility based on its website design. Don’t rush the process just to save a few bucks.
Pick a designer who cares about your goals, communicates clearly, and can grow with you. If that sounds like us, well… we’d love to hear from you.
Schedule a Free Call or Drop Us a Message – we’re happy to chat, no pressure.